Online web infrastructure management means that visitors do all the work, inputting their own required details and select products they require.
At the other side infrastructure owner benefit from instant access to a secure database with up-to-date booking and reservation information. Depending of payment system they can choose a Credit Card payment - CCP, pay by preform invoice - PPI, PayPal or any other type of electronic payment for their service.
Ask yourself what it would mean for your organisation if you had a simple, integrated form in your webpage or a complex application which provides both -online web based bookings and reservations for your infrastructure as well as back office management too?